The City of Dallas and Kroger Delivery recently unveiled a new Customer Fulfillment Center (CFC) in Dallas. The new center will create 400 quality jobs and provide grocery delivery services across the City of Dallas.

“The opening of Kroger’s new Customer Fulfillment Center is a major win for our city — and it represents a tremendous investment in southern Dallas,” Mayor Eric Johnson said. “This means hundreds of jobs, it means more economic development, and it means greater access to fresh groceries for all of our residents, including those in our historically underserved and overlooked communities. Together, we are building a more vibrant and more equitable city.”

In partnership with U.K. company Ocado Solutions, the 350,000 square-foot distribution center will use advanced automation technology to source, package and prepare grocery products for direct delivery to consumers throughout Dallas and neighboring communities within a 5-hour radius.

“Kroger’s fast-growing seamless ecosystem takes the promise of zero compromise to the next level, with Kroger Delivery bringing the freshest food and quality ingredients to your own doorstep—when you want it, how you want it,” said Bill Bennett, Kroger Vice President and Head of E-commerce. “Customers can use Kroger.com or the Kroger app to check the weekly circular, select personalized digital coupons, search products by dietary preference and ultimately place their delivery order, saving time and money.”

Kroger will create a minimum of 350 permanent, full-time positions at the site and Ocado will create a minimum of 60 permanent, full-time positions at the project site by December 31, 2024. All employees of Kroger and Ocado shall be paid a minimum wage of $15/hour. .

“Today is a great day for District 8 and all of Dallas. The new state-of-the-art Kroger fulfillment center provides hundreds and hundreds of good-paying jobs to the Inland Port and they have already hired many of our neighbors in the community,” District 8 City Council Member and Chair of the Economic Development Committee Tennell Atkins said. “The center means that more people can get fresh and healthy groceries delivered right to their door quickly. This is a true win-win project and I’m so glad to see the doors open.”

“Through our partnership with Kroger and Ocado we will not only bring hundreds of high-quality jobs to Dallas residents, but also allow for expanded grocery delivery services across the city,” City Manager T.C. Broadnax said. “Regular and convenient access to healthy foods from Kroger will make a real impact on our Dallas residents.”

In addition to job creation, Kroger has committed to providing grocery delivery services to all residents of the City of Dallas and shall not redline, exclude, or otherwise limit delivery availability in any area of the city.